The corporate mindset isn’t a holistic environment. It goes against the individual. Workers are supposed to conform to the corporate culture and ideal, which has nothing to do with individuality. Uniqueness is not allowed. If the employee doesn’t walk the walk and talk the talk of the corporate brand and message, he or she is out. Individual thinking is not allowed. The corporate employee must go against self and against natural inclinations, and become a soldier of the corporate ideal, walking in lockstep to corporate mindlessness, speaking corporate technobabble. Creativity is not allowed.
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Tags: branding, corporate, creativity, culture, holistic, individuality
